BM - Jake Austin - Ignotus

Lead Creative

-

01. OVERVIEW

Project Role: Lead Creative

  • Art Director
  • Brand Manager
  • Digital Artist
  • Marketing Strategiest
  • Social Media Coordinator/Moderator (Twitter/X, Discord)

Timeline:

January 2022 – January 2023

Project Description:

Led the comprehensive marketing and branding strategy for the startup Ignotus, focusing on community building and digital asset creation. Developed and executed multi-platform content strategies that bridged traditional art with Web3 innovation.

  • – Achieved 20% average engagement rate across social platforms (4x industry average)
  •  
  • – Generated $20,000 in capital through NFT art collection
  •  
  • – Created 100 original artworks, expanded to 100,000 variations using AI
  •  
  • – Built and managed Discord community of hundreds of artists and collectors
  •  
  • – Led cross-platform social media strategy and implementation

Mission:

To craft compelling social narratives that transform art enthusiasts into engaged community members, while establishing Ignotus’s leadership in the Web3 creative space.

Project Goals:

  • – Create distinctive branding that positions Ignotus as an innovative force in Web3
  •  
  • – Build engaged community across multiple platforms (Discord, Twitter, etc.)
  •  
  • – Design and execute multi-tier content strategy targeting both art enthusiasts and crypto natives
  •  
  • – Develop and launch successful NFT collection
  •  
  • – Drive measurable engagement and community growth
  •  
  • – Establish sustainable social media presence with high engagement metrics
  •  
gladiators 1
gladiators 2
gladiators 3

Figure 1 – An Ignotus x Board Ape Collaboration drawn by me.

02. Strategic Approach

Day-to-Day

Brand Development

Growth Strategy

  • Art creation and AI generation
  •  
  • Community management
  •  
  • Social media content planning
  •  
  • NFT development and launch
  • Visual identity creation
  •  
  • Community culture building
  •  
  • Web3 integration
  •  
  • Content style guidelines
  • Multi-platform engagement
  •  
  • Discord community scaling
  •  
  • NFT collection marketing
  •  
  • Analytics and optimization

03. Content Showcase

Figure 2 – An example of the 100,000+ Twitter (Now X) banners sold. Drawn by me.

GAME-NIGHT-1
Part-2-newest

Figure 3 – Examples of various marketing posters I was asked to draw.

Figures 4 & 5 – Examples of some of the holiday promotion banners I was asked to draw.

04. Metrics & Results

Key Achievements

  • Achieved 20% average engagement rate across social platforms (4x industry average)
  •  
  • Generated $20,000 in capital through NFT art collection
  •  
  • Created over 100 original artworks, expanded to 10,000 variations using AI technology
  •  
  • Built and managed Discord community of hundreds of artists and collectors
  •  
  • Led cross-platform social media strategy and implementation