Project Role: Content Creator
Timeline:
September 2024 – Febuary 2025
Project Description:
I led the social media marketing campaign for ‘What Has Sci-Fi Taught Us,’ a thought-provoking analysis of how science fiction’s visions of the future have shaped our present reality. Published by Futopia, this book explores the intersection of pop culture predictions and modern innovation. Working directly with the author, I developed and produced a strategic mix of content: public-facing videos for TikTok and Instagram to build buzz and awareness, alongside exclusive deep-dive content for dedicated Patreon subscribers. This multi-platform approach allowed us to both spark broad public interest and nurture an engaged community of passionate supporters. The campaign bridges the gap between classic sci-fi references and contemporary social media trends, creating content that resonates with both dedicated genre fans and newcomers to science fiction analysis.
Mission:
To craft compelling social media narratives that transform sci-fi enthusiasts into engaged readers, building a dual-stream revenue model through book sales and a thriving Patreon community while establishing the author’s thought leadership in pop culture analysis.
Project Goals:
Samples:
TikTok & YouTube Shorts
YouTube
Patreon
Using the book title ‘What Has Sci-Fi Taught Us?’ as an opening hook creates immediate intrigue while building brand recognition. This question-based approach sparks curiosity and encourages viewers to stay for the answer.
Each video concludes with a website call-to-action that serves as a centralized hub, streamlining the viewer’s journey from social content to book purchase and Patreon subscription opportunities.
The video loop strategy using ‘Check out our site to find out exactly’ flowing into ‘What Has Sci-Fi Taught Us’ creates a seamless content cycle that doubles engagement and naturally increases watch time.
Note: Only showing what’s available on social media. To see patreon content click here.
Initial client consultation involved deep-diving into “What Has Sci-Fi Taught Us” to understand its key themes and analyzing sci-fi’s predictions in areas like artificial intelligence, space exploration, and technological innovation. We established a target audience spanning both serious sci-fi enthusiasts and casual pop culture fans, strategically planning how different content types would appeal to each group across TikTok, Instagram, and our Patreon community.
The research phase centered on analyzing “What Has Sci-Fi Taught Us,” examining how each chapter unpacks different science fiction works and their predictions about our future. Simultaneously, I conducted extensive platform research across YouTube Shorts, TikTok, and Instagram Reels to study successful sci-fi analysis content, identifying effective storytelling techniques and presentation styles that resonate with modern social media audiences.
The creative planning phase focused on strategic content selection for maximum audience impact. Working from detailed book notes, I identified key sci-fi works that would resonate with modern viewers while effectively illustrating the book’s core arguments about technological predictions and societal change. Each selected movie or scene was evaluated for its visual appeal, relevance to current trends, and ability to drive engaging discussions across social platforms
Script writing involved transforming complex book chapters into engaging short-form video narratives. Taking key insights about each sci-fi work, I developed concise scripts that could capture viewers’ attention within the crucial first few seconds while still delivering meaningful analysis about how these films predicted or influenced modern technology and society.
Recording sessions focused on delivering clear, natural performances that balanced educational content with engaging presentation. Using a dual-recording setup with iPhone video and computer microphone audio allowed for optimal video quality while ensuring professional-grade sound capture for these educational yet entertaining social media deliverables.
Post-production leveraged a comprehensive editing suite (Adobe Premiere Pro, After Effects, Photoshop, and Audacity) to create dynamic, engaging content. The workflow involved curating 30 minutes of key film footage, then precisely editing it down to impactful 1-2 minute segments that complement my commentary. The final edits blend face-to-camera segments with carefully selected movie scenes, crafted to maintain fair use compliance through transformative commentary while passing copyright detection algorithms due to their commentary nature. All of the music used is copyright free.
Client feedback sessions involved reviewing each video for clarity, presentation quality, and messaging alignment. Feedback focused on technical improvements like audio emphasis and video quality, ensuring the content effectively conveyed the book’s key insights.
Implementation phase involved meticulously incorporating all client feedback, refining audio emphasis, sourcing higher quality footage where needed, and performing final quality checks to ensure each video met professional standards before platform-specific optimization.
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As of January 2025 the majority of the videos aren’t available publicly yet. The scheduled release is February & March 2025